For small and local businesses, Google Business Profile (formerly Google My Business) is one of the best free digital marketing tools. When people search for your business on Google or Google Maps, this is the first thing they see. It often decides whether they call you, come to your store, or choose your competitor.

The problem is that most small businesses only set it up once and then forget about it. They miss out on chances to move up in local search results and earn the trust of people who might buy from them. That’s why we’re giving you the most important Google Business Profile tips that every business in your area should know. These simple changes can help you grow and get more attention.

 

Why Google Business Profile is Important for Local Businesses

How do you look for things on the internet? You type in “best plumber in Hubballi” or “restaurant near me.” The first things you see are not websites; they are Google Business Profiles. Your customers are doing the same thing.

• Google says people are twice as likely to trust a business when its profile looks complete and up to date.
• People are 70% more likely to come into a business that keeps its profiles up to date.
• Profiles that are active are twice as likely to lead to a sale.

 

How to Get More Out of Your Google Business Profile

Pick the Right Categories First

Google can tell what you do by looking at your categories. Pick the main category that fits best, like “Bakery” or “Plumber,” and then add one or two more categories that are less important. This makes it easier for people to find you when they look for services like yours.

Tell Your Story with Keywords

Don’t just write a dull description. Include local SEO keywords in your profile while telling your story. For example: “We’re a family-run coffee shop in Hubballi that serves fresh coffee, homemade cakes, and free Wi-Fi for students and professionals.”

Posting Will Keep Your Profile Active

Think of Google Posts as your own personal social network. Give people news about your business, deals, or holiday greetings. A profile that posts more often will be trusted by both Google and your customers.

Add Pictures and Videos to Show, Not Just Tell

People trust you right away when you show them pictures and videos. Add pictures of the outside and inside of your store, as well as your team and products. Customers can feel more connected to your business after watching a short video tour, even if it’s only 20 seconds long.

Always Ask for Reviews and Answer Them

Reviews aren’t just stars; they show how good you are. Get reviews from happy customers and answer each one. A friendly response can turn a one-time visitor into a regular customer.

Use UTM Links to See How Many Clicks You Get

Add UTM tags to the link that goes to your website. This tells you exactly how many people visit your Google Business Profile, which makes it easier to tell how well it’s working.

 

Questions That People Often Ask About Google Business Profile

1. How often do I need to update my Google Business Profile?

At least once a week. Add posts, upload photos, or change your hours to keep your profile up to date and visible.

2. Do reviews really change the way things are?

Yes. Reviews are one of the best ways to tell how well a site is ranked. Getting a lot of good reviews and answers from you will help you get more business and build trust.

3. Can you run more than one location with just one account?

Yes. With just one Google account, you can manage all of your locations. Just be sure that each one has the right information and a different picture.

4. What if I get a fake review?

Be polite and then report it using your dashboard. Reporting helps, and it shows other customers that you care, even if all of the reviews aren’t taken down.

5. Is it a good idea to put keywords in my business name?

No. If you “stuff” keywords into the name, Google might remove your listing. Instead, put keywords in your posts, services, and descriptions.

 

Final Thoughts: Make the Most of Your Profile

Your Google Business Profile is more than just an online listing; it’s often the first thing people see when they search for your business. Your photos, reviews, and updates quickly show people whether they can trust your business or move on to a competitor.

The good news is that even small changes can lead to more calls, visits, and sales. The problem? Most business owners don’t have time to keep their profiles up to date because they are too busy running their stores, cafes, or services.

That’s when Pixamount comes in. We make sure that your Google Business Profile is always up to date, interesting, and optimized — from choosing the right categories and keywords to managing reviews and Q&A.

 Want to see how your profile can bring you more business?

Visit: www.pixamount.in