Branding & Digital Marketing

Brand Identity & Marketing Collateral for Trupthi Health Care

A trusted name for a urology clinic in Shivamogga. We designed the logo, the print stationery, the signage and the camp campaigns, in English and Kannada.

IndustryHealthcare, Urology & AndrologyCountryIndia (Shivamogga)We deliveredLogo, print, signage, social media, banners
Trupthi Health Care logo printed on white paper

Client Overview

Trupthi Health Care is a specialist clinic for urology, andrology and gynecology on Durgigudi Main Road, Shivamogga. Patients come for ultrasound scanning, C-arm guided procedures, stone treatment and surgery, and many of them read Kannada first.

The clinic needed one identity that looks calm and credible on a signboard, a prescription pad and a phone screen, and that speaks to patients in their own language.

Branding

The mark is a medical cross held inside two flowing curves, one blue and one green. It reads as care first, and the curves give it a calm, rounded feel that suits a clinic people visit with worry. The colors come straight from the logo and carry through every piece below.

Care blue
Healing green
Cross gold
Name maroon
Logo on a glass signboard in the clinic
Reception signboard
White logo embroidered on a blue staff coat pocket
Staff coat

From the street to the consultation room

We designed the brand around the path a patient takes: spotting the clinic, walking in, holding something they can trust, and hearing about the next camp.

Find the clinic

Bold 3D lettering on the building facade makes the clinic easy to spot on a busy road.

Trupthi Health Care logo on the building facade
Building signage